StorkStand Blog tagged "Standing Desk"

Founders Stand with StorkStand: David Gerber

David Gerber
David Gerber is on a mission to help professionals lead more honest and fulfilling lives and careers.
This week, we're featuring a special founder.  Someone who has devoted his life to helping others break through mental obstacles to achieve their ultimate goals and purpose.  David Gerber is a Bay Area speaker, coach, and leadership development expert who is passionate about helping professionals lead more honest and fulfilling lives and careers.  Not to mention, he is an elite athlete and Iron Man.  We are proud to say that David stands with StorkStand.

Why are we so excited about David's mission?  See for yourself

 Visit David's website to learn more about what he stands for and to download helpful resources as you build a healthier, more fulfilled, you.  


David is one of the many inspiring CEOs and founders who makes health a priority, and we're proud that he chooses to stand with StorkStand.
Shop Now to join our StorkStand community of healthy leaders.  


What Do You Stand For? A Day With LabCreatrix

 LabCreatrix Stands With StorkStand


StorkStand designs and manufactures the first innovative and affordable standing desk for CEOs and startups. We are proud to partner with startup leaders who stand for positive change within our community. Our team spent the day with LabCreatrix, an inspiring talent agency based out of WeWork that is taking a holistic approach to connecting marketing and creative talent with the right companies. We were excited to catch some time with one of the company’s founding members, Jenn Margolin, to explore what it really means to build truly strong communities the old-fashioned way with refreshing energy.


How is LabCreatrix different?

"We are inspired by people - by meeting, exploring, and understanding people.  The magic happens when we can make the right connection at the right time.  We have a pipeline of incredible talent, so we never start from scratch. These relationships are ongoing and built over time - we understand that talents' skills and goals evolve.  We invest in understanding our clients' needs before introducing them to great talent.  Ultimately, we never want to throw a lot of candidates at an employer to simply to see what sticks.  We pride ourselves on the quality of our talent and the success of our placements."

How do you stay healthy?

"Everyday, I check in with myself to make sure that I am making the right decision in the moment.  It may not be the best solution three weeks from now.  But in this very moment, I can always commit to the best decision.  That process keeps me grounded and my stress levels down - I can always rely on what is true and right for our clients and our company at this time. 
As well, we practice meditation as a team.  And we are grateful to be able to include our WeWork community in our meditation.  It is empowering to have a community behind you that shares similar values and daily tools.  And we share what we've learned through an email newsletter that we send out to our LabCreatrix community members as well."  


When do you think of your best ideas?

"My most valuable ideas often come in the quiet moments, usually towards the end of the day.  When I was a chef, I found creativity in reading a recipe or tasting something new, something exciting. This would inspiring new dishes, new combinations, or pairings.  The process ultimately isn't too different at LabCreatrix.  But rather than a recipe or tasting, I find inspiration in conversations and interaction.  Whether it be with my coworkers or my clients, I have learned to become a sponge, absorbing as much information as possible and then allowing the time needed to thoroughly process that information.  I have to deeply understand the problem and context before I can come to an out-of-the-box solution."


What Do You Stand For LabCreatrix


What do you stand for?

"We stand for building communities in-person.  Today, we are all connected digitally.  Whether it be by email, phone or social media.  We are all just a click away.  But how do you truly understand a person's goals, their strengths and weaknesses, their vision, over the internet?  In corporate recruiting, it is so important to that we make this process personal.  We are only doing our job if both the client and the talent are happy in the long-term.  We are proud to be community builders."


What’s your best advice to fellow startup founders?

"Find a team of people who you would actually want to live with.  We look at the people we work with as our family members.  It is a truly great feeling to know you are cared about when you walk into your office.  As a family, you may scream and throw dishes. But at the end of the day, the only thing left is respect and love for your family members and a strengthened bond.  ”  


With 32 years of experience, LabCreatrix recruits and places highly qualified marketing and creative talent with businesses in the creative, marketing, technology, banking, retail and other sectors. Learn more at



LabCreatrix Talent Agency

What Do You Stand For? A Day with Chic Bridesmaid

StorkStand Interviews Chic Bridesmaid at WeWork

StorkStand designs and manufactures the first innovative and affordable standing desks for startups. We are proud to partner with startup leaders who stand for positive change within our community. Our team spent the day with Chic Bridesmaid, an innovative fashion company committed to sustainability and conscious consumption.  We were excited to chat with the company’s founder, Amy Schofield, and dive into the more personal side of being a trend-setting leader of two thriving ventures, while exploring the question, What Do You Stand For?


What does it mean to be healthy?

“To be healthy means to be connected. As an entrepreneur, your brain is always working. It’s important to be aware of what else is in your environment that can help you. To be open to what’s happening around you. You can’t be healthy when you’re closed.”

When do you think of your best ideas?

“I think of my best ideas when I allow myself to relax - relax enough to feel fully connected to my environment.  These days, I don’t have as many opportunities to feel connected.  The longer I do this, the more important this time becomes.  Not just down time, but off time.”  

StorkStand asks Chic Bridesmaid, What Do You Stand For?


What do you stand for?

“We stand for building communities.  For bringing people together through an event, a celebration.  We build communities around a shared experience.  It is from here that real and meaningful relationships can grow.”

What’s your best advice to fellow startup founders?

“Realize what you can do, what you can do well, and what you need help with. Put your energy into what you do really well and outsource the rest. Build a community of peers and use that community. They’re your knowledge source. Don’t do it on your own.”


Chic Bridesmaid marries technology with high-quality fashion, offering a unique online shopping and collaboration platform for soon-to-be brides and bridesmaids.  Learn more at



August 13, 2015

Crowdfunding ›   Kickstarter ›   Standing Desk ›  

A Lesson in Listening: How Crowdfunding Teaches Founders the Most Important Skill of All

I used to think it was all about the money.

From smart watches to designer lamps, seemingly every industry has adopted the multitude of crowdfunding portals in an effort to raise the necessary funds to magically take ideas from prototypes to production in a matter of months.

Money and exposure for anyone with an idea? Seems like crowdfunding would be a no-brainer for any bootstrapped visionary.

There are three main reasons why aspiring entrepreneurs ultimately decide to take their creative ideas to the crowd:

  1. Raise Funds
    “Without money, we won’t be able to manufacture this product and bring our dream to life.”
  2. Gain Exposure
    “We can definitely use the money, but getting the word out there is our main focus.”
  3. Get Market Validation
    “We need to confirm that people actually want this product and are willing to buy it at this price point.”

Now it’s obvious that a successful campaign can actually achieve all three of these goals. But let’s look more closely at, in my opinion, the most important one: Get Market Validation.

“When people talk, listen completely. Most people never listen.”
— Ernest Hemingway

If you launch a crowdfunding campaign, you are going to undoubtedly get acrash course in listening. Yes, listening is an art form and most founders suck at it. Whether you like it or not, your backers and skeptics are going to provide you with both tremendously helpful suggestions and utterly unproductive feedback. And you’re going to have to take a breath and listen to every single word of it.

Although I have been involved in several prior crowdfunding ventures, I recently launched my very own Kickstarter campaign for StorkStand, an affordable standing desk that actually fits in a handbag. Having hit nearly 50% of our goal in the first week, I have been more than overwhelmed with gratitude and appreciation for our supporters. However, as much as my spirits have been uplifted by the support we have received thus far, so too has my ability to listen been tested.

From prototype feedback sessions with some of our earliest supporters to late-night phone calls with international customers, I have learned and re-learned how to listen more passionately and effectively in a few short weeks than I ever thought possible.

It isn’t easy — re-learning how to listen is a process that undoubtedly requires a founder to completely detach him or herself from the very product into which they have painstakingly put their sweat and tears.

But it is more than worth it.

I have come to realize that one significant sign of a truly great leader is his or her ability to fully and passionately listen to others. At some point, we must recognize that we’re not all Steve Jobs, a visionary of such esteem that he rarely, if ever, pursued feedback from his customers. And because most of us are not Steve Jobs, we must proactively and continuously seek feedback from our customers and listen more intently than ever before. Regardless of his or her ability to stand up and inspire others, a true leader has taken time to master the art of listening (or in some cases, the art of making others feel like they’re being listened to). And crowdfunding has become a crash course in this very art form.

Whether you choose Kickstarter, Indiegogo or any of the other crowdfunding platforms out there, the experience of running a campaign forces you to be extraordinarily vulnerable while welcoming feedback from your customers, supporters and skeptics alike.

At StorkStand, we constantly remind ourselves that our goal is to build a product and business that truly is of value to our customers, in the short and long run. Therefore, we don’t solely look at our Kickstarter campaign as a way to raise funds to manufacture StorkStand. We also look at it as a thirty-day period of passionate and proactive listening when we can truly test all those hypotheses we had previously constructed about our customers and their needs. In other words, because our crowdfunding campaign is simply a necessary step in our long-term process, we are able to fully listen to and process suggestions and criticisms in a much more productive way.

If you’re considering crowdfunding for your next big idea, consider what is most important to your team’s long-term success. Whether you’re after the money or the exposure, get ready to start listening.

The Healthy Office Checklist: Simple Tips for an Ergonomic Workspace


Use this easy and efficient checklist to build the healthy, productive workspace of your dreams.


Things to Think About While Sitting

  1. My chair is vertically adjustable and on a five-point base — a supportive foundation is a critical first step to a healthy workspace.
  2. My chair has an adjustable lumbar (lower back) support — avoid a hunched or over-extended posture.
  3. When seated, my knees are not higher than my hips — keep those hips open and engaged.
  4. My feet rest flat on the floor or are supported by a stable footrest — congrats, you’ve graduated from the kiddy table!
  5. I do not sit continuously for more than 1 hour at a time — sitting is killing us and making us stupider — get off your butt!

Things to Think About While Standing

  1. I have a standing or upright desk available to me — many companies have started to really invest in their employees’ health and offer standing desk options. A simple, affordable (and shareable) solution will work just fine.
  2. If a standing desk is not available to me, I have asked my company to provide a standing desk option. Many insurance policies actually cover health-related office tools like standing desks—so don’t be shy about asking your HR department or office manager about available desk options. You can even send them a link to this article for reference.
  3. My standing desk is height-adjustable and accommodates my personal preferences — everyone is different, so start slow and don’t feel the need to invest in a bulky, expensive option right off the bat.
  4. My standing desk is not my only workstation option — we all get tired of standing sometimes, make sure you can sit when and where you want.


General Mobility and Health 

  1. I acknowledge that we are neither meant to sit nor stand for long durations of time throughout our workday—James Levine of the Mayo Clinic offers lots of helpful studies that will build your awareness and make you sound smart.
  2. I take multiple walks throughout my workday — your body is meant to move!
  3. I avoid sitting at my desk while eating lunch — Huffington Post says it will increase your stress levels and decrease your creativity.
  4. I drink at least ½ my body weight in ounces of water each day — a person who weighs 180 lbs should drink at least 90 oz of water each day.
  5. I stretch at least once per day — although we highly suggest you stand up and stretch, here is a stretching routine you can even do at your desk.